Binance has been like the standard of most investors and any project listed there is getting a boost which is why getting listed there is quite expensive.
But if Binance sees the project that's inquiring on them is note-worthy and really one of the best in their standards, it can get a free listing as per CZ has said that before.
I think the OWL project can grow bigger in the future, especially since they already offer a staking program that can provide good returns for investors. But the OWL team need to work harder to prove that this project is really good and can compete with other new projects.
This project has the potential to nominate on MVB(Most Valuable Builder) program on binance since they are the first Casino DAO that offers Web 3.0 software services. I believe this is the easiest way to get notice by CZ rather than tagging him on social media. I'm confident enough on the potential of this project considering how smooth the casino is now operating and the number of casino already using the owl software.