I think a lot of people exaggerate what their data is worth for those companies, look at what you're spending based on ads, think about what profit margin those guys have on a sale, and then decide how much they think you're worth.
For instance, a user could consent to sharing his ride-share history so advertisers could create segments of people who ride a certain amount. That would eventually pay consumers up to $50 a month, Caden said.
Yeah right, and who is going to pay 100$ because as obviously, this company will take half of that money for their 'help" to find out that x goes from y to z?
to expand on what your saying
that $50 is fiction
its the pretend total industry amount from data thats sold and resold
in short your data is worth 0.00000412 to and end company and 0.10 to a data scraper and 0.05 to you ..(should they 50% profit share)
here is how it plays out
a data scraper gets data, its sold brokers and to eventually millions of companies and if you add on those resells down main layers of broker traders and add up the volume..
then it appears as being $50 complete market volume for your data point
the thing is scrapers dont sell direct to companies. they sell to brokers where broker then resell to companies where by if a broker says they have 500 companies wanting said data
the scraper would charge
0.000212 per data point
which if the scraper has access to say 500 brokers
nets the scraper 0.1 per data point
however
once those 500 brokers have it they sell that data on.. the first scraper gets nothing for it. thus the customer gets nothing
data is only valued at such a rate for NEW data.
for instance names and emails of people have been cycled so much its only worth $0.000004 per name+email
however if there was a NEW data point no one has ever asked or stored. for instance. how many times a man [used a breath mint and deodorant and wears a clean shirt on a date with someone they met on tinder]..
that would be worth $0.000004 to tinder.. and some other dating apps and some deoderant and breath freshner companies each
but not worth a combined $50 to the scraper