And we also don't know which project will be a scam because many projects use Pepe's name and try to attract investors to his project. If you don't want to lose big, don't invest in Pepe tokens with a lot of money.
You are very correct. I am sure that it's mostly newbies that will fall for this old trick. I have seen a handful of tokens with the name Pepe this and Pepe that. And I can guarantee you that most of them will end up running away with investors money.
For me, I like following trends, so, I always put what I can afford to lose and not lose my sleep.