Well for project owners who ride the hype of NFT maybe we can see them prosper knowing that many people seeking for opportunity to earn online and this NFT is one of their option that's why many people invest on them. But for thinking that it will never be fail then somehow we should think according on what we see on the current trend where many rug pulls happening so expect about this so that you will not end up waking imagining your profit but in the end you get caught by scams and never retrieve back your money.