On behalf of PlayUp, it is great pleasure to welcome you and share with you our global vision and revolutionary methods to disrupt and solve many problems in the online gambling sector.
About PlayUp :PlayUp is a fully operational global sports and licensed interactive gambling platform enjoyed by over 250,000 users around the world. We currently employ 17 full-time employees in Sydney, with satellite operations in Hong Kong. Our team is passionate about building the world’s largest community of interactive sports fans- and we are well on our way to doing just that.
PlayUp's ecosystem is undermined by live sports peer to peer pool based challenges, sports betting and traditional gambling offerings. The user experience is uniquely packaged with social interaction, decentralised Blockchain control and community belonging.
What we do:The PlayUp platform hosts a suite of innovative online daily fantasy sports and sports betting products. Traditional gaming products are also available on PlayUp, ensuring clients are provided with a turnkey solution for their entertainment needs without ever having to leave the PlayUp platform.
Methods of entry or participation will range from free to play, pay by cash and pay by cryptocurrency.
Our model:PlayUp has implemented a business model based on “freemium” to “Premium” transition. The journey starts with PlayUp attracting the attention of digitally connected sports fans via marketing and promotion. Users enter free-to-play offerings and then are incentivised to transition to pay-to-play services, such as paid entry challenges and wagering.
Compliance: PlayUp is actively engaged in delivering our products in 4 key territories. We currently operate a gambling license in Australia, a wagering market recognised as one of the most mature and regulated in the world. We apply industry leading practices and systems to deliver consumer protections, including “know-your-customer” (KYC), account verification, underage screening, responsible gambling practices and anti-money laundering (AML) checks.
PlayUp is in the process of acquiring real money gambling and fantasy sports licences in several key territories including the UK, Europe and the USA. As an already licensed operator, we will only need to make marginal adjustments to our existing compliance and operational processes to begin operating in any new jurisdiction.
PlayChip:With the introduction of the PlayChip (PLA) we will deliver the world’s first fully-integrated and Blockchain enabled global fantasy sports and online sports betting platform for our digitally connected users to connect, compete, bet and win. The creation of the PlayChip token is the first step towards the PlayUp Platform operating with a decentralised blockchain, utilising a global utility token.
We hope you share our vision and our passion to succeed in a Global Arena.
Please feel free to open lines of communication through this Page or furthermore you can email
[email protected]