The value of plu is decided by the market so hard to put $ value on it as a seemless easy to use alternative to external to eth tokens. More transactions result in more plu release but also more demand for plu. Also you pay for plu when you spend real money so it's partially tied to the money spent. e.g. spend 1 btc, get 0.03 plu, so plu ~ 0.03-1 btc while priced at 0.0016
Who will actually earn the fees charged for BTC/Non-PLU transactions?
Worst case scenario - the guys behind this have a separate company that will actually earn money from BTC/Non-PLU transactions and they've just created PLU to fund development and a free $0.03 per dollar customer rebate, while they pocket the $0.02-0.04 per dollar in BTC/Non-PLU transaction fees and get rich. So you (PLU) pay for development and the customer bonus and they get all the profit.
Your only hope is that people will adopt PLU even though it has no revenue share and there is constant sell pressure from BTC/other customers claiming their PLU rebate. The key appeal of PLU seems that it has no/low fees compared to BTC/Other tokens however that means the fees you charge BTC/Non_PLU users have to be well in excess of 3% otherwise it makes sense to pay in BTC and get free PLU instead of using PLU but if the BTC/non-PLU transaction fees are that high (3%+) well then customers would rather use TKN (1%)
Anyone have an answer for this?
It looks like when someone swipes say $1k on this card funded with BTC/other, the owners have a separate company & will make the $10-$40 in transaction fees, while the customer gets up to $30 free PLU he can dump on you suckers?
Lumen gives away 50% of their premine to XRP and BTC holders. None gives a shit on how the tokens are going to make money.
Fact is that if Pluton creates the application that they promised.
They could reach an enormous userbase that would increase the demand for plutons. The bigger the userbase using their cards the more PLU will be given away.
If you had a PLU debit card would you use PLU or would you use BTC and get up to 3% back in free PLU instead and sell the free PLU? (Unless the PLU funded transaction cost is 3% cheaper than using BTC on PLU. But if the BTC transaction cost is 3%+ then wouldn't customers rather use TKN/Other card that only has a 1% additional transaction fee?)
Every alt that has given away their tokens in an attempt to bootstrap have seen losses of up to 95%+ of the share price during the actual process. Stellar/Lumens halted their losses by dropping their give away from $10 to each new user to under $0.5 very rapidly and then they also changed it to an invite only process, with a discretionary geographic + demographic combo, that made it hard to track where the new STR were going. (I personally think they stopped giving much away at that point once they saw the effect.) On Aug 11th 2014 before the give away started really kicking in, STR were $0.006 each, it's taken them nearly 3 years to reach/pass that value again which they did 3 weeks ago and that was due to XRP rise.
The problem with PLU is you will be giving away in perpetuity.
Having said that when PLU releases it will probably pump so there's a trade there, but as soon as it kicks in, and customers get PLU this will drop like a stone.