the "store of value" campaign started a year ago when fees were extremely high and people wanted to deny the fact that bitcoin stopped being a currency because of the high fees and that is the only thing bitcoin is designed for.
so people are only going to ever buy bitcoin either as an investment to make profit or as a currency to enjoy the decentralization. nothing else matters.
Store of value is the first thing that needs to drop into place, then it can become a currency after that. No one uses a currency if they don't believe it's a store of value first.
And something that's incorruptible with eventual deflation is the most obvious candidate possible to be a store of value.
As for this thread, I was expecting the last few weeks to be the muckiest time. It's been pretty quiet and smooth instead. I'm more confident of bottomness than I was at the start of the year.