It's a shame because Ordinals could have actually had real utility but the problem is 99% of the focus went into BRC-20 and hyping clones of pre-existing projects (Bitcoin Punks, Bitcoin Apes, etc.), which is why so many bitcoin maxis are keen to instantly write it off altogether.
The overall
concept still has potential, even if the current implementation and intent behind it leaves a lot to be desired.
Once all the mindless speculation stops and things are built correctly, using something efficient, like Taproot Assets, I'm still fairly confident there is genuine utility to be found. The only reason people are writing it off is because it's currently poorly implemented and because unscrupulous people are using it for blatant profiteering to sell the digital equivalent of magic beans to gullible suckers.
I don't see Ordinals as "lucrative" (as per OP) in any way, unless you're the type of person (not you personally, nutildah, but in general) who somehow still sleeps at night knowing they've taken advantage of someone. If they are used properly as a tool to represent real-world assets like financial documents, deeds, wills, etc, then
that would be a world in which I can accept Ordinals. Until then, however, it's a sleazy, underhanded crap-fest, much like ICOs, forkcoins and other the other speculative-bubble-abuses that have occurred previously. I want no part of that.