1. There is no such paper by this name.
2. There is a paper: Bootstrapped Named Entity Recognition for Product Attribute Extraction.
3. This paper can be found here:
http://delivery.acm.org/10.1145/2150000/2145598/p1557-putthividhya.pdf?ip=197.227.85.41&id=2145598&acc=OPEN&key=4D4702B0C3E38B35%2E4D4702B0C3E38B35%2E4D4702B0C3E38B35%2E6D218144511F3437&CFID=847923042&CFTOKEN=90222057&__acm__=1475701564_acb7395ce6eccc999c0beafcdb105fcc
4. The authors of this paper are: Duangmanee (Pew) Putthividhya and Junling Hu and it seems they both work for ebay.
Good research! The paper is not english and that's why you couldn't find it. We just translated the title in the blog post to make more clear what it is about. You can find the paper at https://bitly.com/2dLd3kP. Kevin is involved in tradu, yes. I'm happy to provide you with more info if you like. Just send me a PM.