they will basically try to get their market share but the lifespan might be short.
the usual problem of a new project is how to catch the interest of crypto users. and if they are not available in several exchanges, their effort will be futile. how can a user conveniently use a specific coin if he cant cash out his crypto because of limited number of exchanges?
also they should work on getting merchants to use their coin as payment system. maybe with more merchants, their objective of connected world might work a lil bit here.
The life span might be short? Is that an euphemistic rephrase for "this is a pump and dump"?