You don't need a new coin created, there are too many oins already and there is no gain for the NGOs in taking on all the extra work of spewing out yet another coin with all the negative connotations around that compared to being responsible and conservationist by using an already existing coin. There are plenty of them.
You can do especially well by adding into your merge the coins that most public merged mining pools are not yet including, such as CoiLedCoin and/or GeistGeld. If you go for GeistGeld you also have extremely fast blocks, which some folk seem to think are a really good feature.
Also for an NGO being associated with the pump and dump scam of spawning more and more co(i)ns is not something they should be associated with. They should be using coins that have been around for years not crap that was spun up in just the last few months for the purpose of scamming people.
Really they probably should not be touching anything that does not have major significant hashing power, so maybe IXCoin or I0Coin would be more appropriate, or maybe even I0Coin is too little hashing power. Scamming idiots who just want to get rich quick is one thing, setting out to scam NGOs into throwing their hard earned donations into crappy low hash power scams is just plain evil. Blockchains are insanely expensive, insanely hard to secure. Heck is even IXCoin secure enough? It only has so many petahashes, but at least that is something, unlike any of the coins that have sprung up in the last year or so.
-MarkM-
We are taking another route. We will slowly be giving birth to it, this is why we brought it on the scene from day one. If we wanted to make a quick profit we would have launched michaeljacksoncoin as an anniverysary coin on the day of his birth, using 0.2BTC on coingen. And we could do that several times over making at least 0.5 btc profit each time we launch a new coin. Just giving an example.
But instead we're trying to create this. As long as the NGOs don't pay for anything I don't see where could they be harmed by our initiative. Especially if you create the coin in such a way that it provides enough security for the network to start gaining traction. Bitcoin was at that stage too not long ago.