Look at it this way. You cant attract big players except you are playing the champions league or Europa at least, so instead of them buying average players in the winter, they can decide to wait till the summer when they have qualified for the European competition. Money is not everything in this sport, although money plays a very significant role. They are not a recognized club in the biggest stage of the game so they might not have a lot of pull power. When players here that teams like Madrid, Barca, Bayern are coming after them they get excited, I don't think Newcastle can have that effect on big players just yet. There's no point rushing things, building or rebuilding takes time.