Nowadays ICOs are unfortunately not setting the expectations right. They are claming their ICO will be the best one , most profitable one etc.. What i look for in an ICO is being realistic about the project and setting their project on strong pillars. I prefer doable projects ratherdan dream sellers.
Totally agree, some icos are promising life changing results but are giving extremely vague explanations on what it is they are actually doing.
Like a project tokenloyalty - i have asked them multiple times, what are you doing exactly? In response I get a video of a dog and random statements.
project like ASSETRON ENERGY - staright away i understood in simple terms that they will build a platform where people can invest into renewable energy projects using crypto, and vice versa, people can request to have their renewable projects invested into, so a peer to peer marketplace for renewable energy projects. As their tokens are the only ones that can be used on the system, the demand will grow as more projects are on the platform.
I dont need complex english on these ICOS, just to make them look "pro", they need to be able to explain to all investors, especially ones who may be foreign.
Just my 2 cents