http://sethgodin.typepad.com/seths_blog/_freeprizecndsd.pdf
product or service. Find an edge and go all the way to it. Going partway is time-consuming
and expensive—and it doesn’t work very well. Going all the way to the edge is the only way to
jolt the user into noticing what you’ve done. If they notice you, they’re one step closer to
talking about you.
It’s all marketing now. The organizations that win will be the ones that realize that all they
do is create things worth talking about