That makes sense. After all, this guy also has to do business and make money. If icobench will not ask for payment in exchange of rating, how is it going to sustain? To avail a service, we need to pay first. But the payment is a high one. All of the businesses have same way of earning money. They can manipulate stuff so ask money in return. Anyway, best of luck to your friend for his project and ratings.
Speaking of the truth they could still sustain through their banner but it wont make that much profit. The bribing is what makes their wallet and although that practice is wrong in so many ways they are still doing it for the sake of profit. Guess what, that alone could actually explain the recent trend of ico list that are sporadically spreadout across the internet.
The only thing that make it unfortunate is probably the fact that there are no people who wants to provide a platform to expose such practices to the public and that's why their reputation is untouched even after doing such practices.
Nowadays money is the basis for you to be number 1. Because if you have no money no one will accept you to become friends and only a few of your true friends can be trusted. This is similar to what is happening today in ico campaigns because they buy their rating to be number one. So it's better now that we shouldn't rely on ico rating websites, and we should know what real ico is yet to be trusted.
Unfortunately if something like that is not stopped, it will be a massive burden for the people here. Imagine an ICO rating website is giving 5 stars out of nowhere to fake project and ended up scamming so many people meanwhile the ICO rating website can just get away with the money.