Because they are dumping on us, its a complete scam.
Look here at the thread: The Truth about the SCAM PURA COIN: https://bitcointalk.org/index.php?topic=2128131.new#new
Last Icash pages: https://bitcointalksearch.org/topic/ann-icash-darksend-masternode-pow-no-premine-no-ico-1534280
leave this coin or you will get scammed
The coinswap was organised by coinexchange.io and former icash developer - this is the usual way of a coinswap as executed in that industry several times.
PURA developer were not involved, because they did't know the icash-community and the best way to communicate the swap.
AFTER THE SWAP ALL NOT SWAPPED COINS (including the coins of "thetruthaboutpura", wo is scamming us in a lot of channels) WERE BURNED HERE:
https://chainz.cryptoid.info/pura/address.dws?PMcoinexchangeburnaddressXXXYjk2fL.htm
There is no 10 mio PURA wallet.
The reason of the increase in price is that PURA is starting with a huge community all over the world and they were waiting for more than one year to participate in that movement.Our calculated estimation was a starting price between 0,3 and 0,5 USD and we hit exactly that value - the the increase to more than 1 USD was only after some days, was also very surprising for us.