Very good news.
It's a small start but it's a start.
Somebody was asking how to get people interested in the concept of Bitcoin.
I'd say you don't have to sell it as an ideological idea at all. Just as a promising new technology they could benefit from. The sooner they learn about it, the better. And then you can build on top of that.
It's easy to be left out nowadays if you don't get yourself acquainted with a new breakthrough.
Anyways
What that guy said!
Public perception of Bitcoin in the UK is not ideal. Until recently, most coverage has been of Amir selling Bitcoin as an anarchists wet dream. I think 75% of the population of the UK don't really care about that. In America, where they have a constitution to protect them from the government - I think selling on those ideals works a bit better.
Over here, a better approach for Bitcoin adoption I believe would be pointing out how you can save time and money by using Bitcoin and highlighting the benefits compared to existing systems such as PayPal.