Umm, are you really saying that?
Well, it's difficult to peg an exact number of how much money he lost so far, but $10,000 is probably an upper limit considering deprecation on the kiln that hasn't been baked into the cake yet, and stuff like office supplies which will be coming out of the company kitty every month from now on (and, keep in mind, there are no profits because
there is no equipment the equipment only recently arrived). Also keep in mind, that once he spends money on stuff like a kiln it disappears; if the company fails he will not be able to sell the equipment for anything near what he paid for it (if at all). He has to turn a profit, and reliably. This company will not be valued at it's assets. It will be valued at a multiple of earnings because the assets have little to no intrinsic value. I suspect this is why the bid is around .5 -- they might be lucky to get 50% on used kilns, etc. were the business to fail and they are forced to liquidate.
How much did he lose so far? Difficult to say; he IPO'd 105,000 shares, at 1 LTC/share, and 0.005/LTC/BTC and $25/BTC that's $13,000. So let's take a look at the liquidation value:
1. BTC rose to $35,
2. but LTC fell to 0.0022,
3. so at 0.5 LTC/share, if you denominate things in US dollars, ART lost very close to $9,000 in real terms.
Actually I can't remember the BTC price he IPO'd at. If it was $20, then he only lost $6,000. But it's some huge number like that. His share price is already down to 0.85 best-case; he's going to have to sell a lot of mugs to make up for the loss.
If we try and be nice and say 0.0025/LTC/BTC and 0.85 share price, then ART lost 30% ($4,000). You have to denominate it in USD, or other fiat, because they're buying real world stuff to work with. They don't hold assets in LTC or BTC. So this is pretty much a fact. I think the main reason is because the equipment was late and investors are probably starting to realize that EskimoBob has changed his story a couple of times away from his "four artist friends" towards "I can't wait to set up the kiln and find customers", etc. So this is probably a buying opportunity if there ever was one. Now is the time to pick up cheap shares of ART. If you like EskimoBob's security you can get in now at a deep discount while other investors panic.
I'm hoping his kiln arrives soon. He can probably pull himself out of this hole if he sells enough mugs. Please note I may be wrong; EskimoBob is due to release his February Financial report any day now, and we will be able to see how his company has been doing then.