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Topic: Rebranding - Using the term Blockchain vs Bitcoin - page 2. (Read 1732 times)

newbie
Activity: 23
Merit: 0
I'm sorry, but I fail to see the confusion here.

Designing other apps/protocols on top of the blockchain (big B Bitcoin) can be confused with the currency (little b bitcoin).  There needs to be a differentiation between the protocol and the tokens.
legendary
Activity: 1358
Merit: 1014
Isnt Maidsafe better than bitcoin in this sense? I think Maidsafe does everything the blockchain is supossed to do, but more anonymously.
hero member
Activity: 658
Merit: 500
I'm sorry, but I fail to see the confusion here.
newbie
Activity: 23
Merit: 0
You compare the blockchain to the Internet, but I think this is wrong. The blockchain is an implementation detail (a very important one, but just implementation), while the Internet is just the idea. The implementation of Internet relies on TCP/IP. So, as I see it:

Bitcoin = Internet
Blockchain = TCP/IP

And, no, we shouldn't talk about “Blockchain” (which will create confusion with Blockchain.info, which is kind of brand now).

I agree with you. Saying 'put it on the blockchain' is even more confusing. 'Use bitcoin' is fine. I also think blockchain.info should have called itself something else as it is confusing, though I guess it was a smart move from a business perspective.

What about coinbase?  That's a key term in bitcoins... it's smart to align your business with key terms, etc...

But I had the same thought as the OP - why not move toward the "Blockchain?"  I think the term "Bitcoin" is partisan at this point - as it will solely be referred to as a currency.  It's confusing to new developers - those who can help out with the Bitcoin economy don't realize there's a powerful, underlying protocol.
sr. member
Activity: 448
Merit: 250
You compare the blockchain to the Internet, but I think this is wrong. The blockchain is an implementation detail (a very important one, but just implementation), while the Internet is just the idea. The implementation of Internet relies on TCP/IP. So, as I see it:

Bitcoin = Internet
Blockchain = TCP/IP

And, no, we shouldn't talk about “Blockchain” (which will create confusion with Blockchain.info, which is kind of brand now).

I agree with you. Saying 'put it on the blockchain' is even more confusing. 'Use bitcoin' is fine. I also think blockchain.info should have called itself something else as it is confusing, though I guess it was a smart move from a business perspective.
Q7
sr. member
Activity: 448
Merit: 250
I try not to be that rigid. In fact, it's better to use both terms interchangeably. It's time to claim the blockchain technology as belonging to bitcoin. Whereas, personally I think bitcoin name is more suitable when it comes to branding it as internet digital currency.
member
Activity: 70
Merit: 10
Not sure if this is how the community has been doing it but I always call it a blockchain when talking about the protocol and BTC when talking about the currency. I think the Blockchain is too good an invention to get obscured by Bitcoin or for that matter anything else.

Thanks
full member
Activity: 210
Merit: 100
Marketing wise, the word "chain" sounds oppressive to anyone who doesn't work with diagrams and flowcharts day in and day out. The word "coin" appeals to people's sense of money and greed. I think "chain" is something reserved for techies who "get it". Hey, at least it's not called "Blingcoin". LOL

Here's one inspiration for how the blockchain was conceived:



I think only video game nerds will get it.
vip
Activity: 1428
Merit: 1145
You compare the blockchain to the Internet, but I think this is wrong. The blockchain is an implementation detail (a very important one, but just implementation), while the Internet is just the idea. The implementation of Internet relies on TCP/IP. So, as I see it:

Bitcoin = Internet
Blockchain = TCP/IP

And, no, we shouldn't talk about “Blockchain” (which will create confusion with Blockchain.info, which is kind of brand now).

I think the OP is seeking an acceptable term to express the myriad cryptos now and coming down the pike that are based on blockchain technology, for referring to them as Bitcoin won't do them justice. At this penning, the best I'm able to ascertain is bChain, wondering if it, or something like it, fits the bill.
hero member
Activity: 658
Merit: 500
You compare the blockchain to the Internet, but I think this is wrong. The blockchain is an implementation detail (a very important one, but just implementation), while the Internet is just the idea. The implementation of Internet relies on TCP/IP. So, as I see it:

Bitcoin = Internet
Blockchain = TCP/IP

And, no, we shouldn't talk about “Blockchain” (which will create confusion with Blockchain.info, which is kind of brand now).
legendary
Activity: 1321
Merit: 1007
I think this would really be a great PR move. People say things like "use the internet". It sounds much better to say "Put it on the blockchain" rather than to say "use bitcoin"

The more people refer to the Blockchain as the protocol, and Bitcoin as the currency, the better.

Bitcoin invented the blockchain, the usage of blockchain should automatically refer to Bitcoin.

Bitcoin also sounds like a brand, whereas "Blockchain" sounds more neutral.

I think we, the community, should make an effort to refer to the protocol as "the" blockchain. And refer to the currency as bitcoin.
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