The next time BTC gets to $200+ the market should reset to centiBTC (cBTC) where each trading unit is $2+.
When cBTC gets to $20+ the market should again reset to milliBTC (mBTC) where each trading unit is $2+.
When mBTC gets to $20+ the market should again reset to decamilliBTC (dBTC) where each trading unit is $2+.
When dBTC gets to $20+ the market should again reset to hundredmilliBTC (hBTC) where each trading unit is $2+.
When hBTC gets to $20+ the market should again reset to millionthBTC (uBTC) where each trading unit is $2+.
And so on, so that in a few years billionthBTC (bBTC) would be the unit of trade and curency.
No wealth or value is ever lost. The trading unit thereby stays within people's currency comfort zone for conducting commerce.
BTC value is in its ability as a currency. A $266 BTC is unwieldly for most people. The total number of coins is fixed. To accomodate new users and continued fluidity as a currency reset or splitting seems important.
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