This is just a pr stunt, and will probably not move the price that much.
any PR is good PR, but even if his purchases don't help push bitcoin up in the short-term, him getting on board brings ALOT of attention from the big guys who are now going to want to invest in bitcoin. So this helps solidify bitcoin's position further and also reduces the likely hood of governments "banning" bitcoin, since Governments worship celebrity and big shots endorsements.
And don't forget the fact a major corporation Virgin Galactic, a space travel corporation (and Virgin itself is one of the largest corporations in the world) plans to accept Bitcoin is a huge vote of confidence for the whole "Bitcoin as a currency" argument.
Did we need a vote of confidence as a currency? I am pretty sure the government and most places saw we are a currency. If this was 2012 or 2011, I be excite, today, I am just not seeing it taking us anywhere.
Now if he said, I am keeping the bitcoins that we get, then I would think differently. Just him saying that he is using bitcoin is kinda like him trying to ride the train. He is a PR stunt guy, that is how he gets people excited about his projects. The space travel had not been in the news for a while.
