he is ensuring his own profitability by doing all the things he has been doing. when he fools people into buying his coin, he is making profit. when he prevents the adoption of SegWit and postpones the inevitable growth of bitcoin he is prolonging his profit making capabilities as he pushes his shitcoin on the masses.
Its unfair to call bitcoin cash a shitcoin when its still a top 10 coin. Might as well call litecoin and everything else a shitcoin as well since they copy off bitcoin. Lets just let the market decide and if enough people want BCH it will grow in value.