Do you think newbies would be happy sending their ID to Ver and his BCH exchange? Maybe... but will people who know the background be equally happy to send their ID or use that exchange - probably unanimously "no"
Well, obviously no one is happy when it comes to sending ID and whatnot to an exchange (or pretty much any other service or entity), but people's priority is to trade and profit. If the goal is to get rich, which applies to a lot of people in this space, then they take it for granted and just please themselves with the thought that it will be worth it.
As for the more adapted Bitcoiners, most of them will not send their ID to Roger Ver & Co. Some will probably be using that exchange KYC free until that perk is no longer available to them. I just can't see myself do that.
I think the biggest boost of users will come from their CMC listing. It's going to be interesting to see if they will participate in the wash trading war to make it into the top 10 of highest volume exchanges.