If you have checked then you would see that through lootboxes they are giving away BAYC NFT to the players and many other also so is this not sufficient for you or we always want them to drop heavy giveaway codes and coupons to players.They might be planning some new development for the players so wait for it.
I agree with captain that rollbit could use some of that fund to do something big once and then a few smaller things. Hell even doing like a signature campaign thing that would take like 6 months and have 50 people would be still at most 100k, probably much much much lesser than that. Pay 100 bucks to 50 people and that's 5k, have it for 6 months and you got yourself 30k. You mean to tell me they do not have 30k spare to go out big?