We're simply in an especially rough patch right now. There's no bubble which people have been promised and a lot of people who got into Bitcoin back in November 2013 are now panicking. They're the so-called lambs in this case. They need to work on their perseverance!
Would it NOT be a fairly rare scenario for someone to have gotten into BTC in November 2013 and maintained a $1100-ish average cost per BTC?
I started in November 2013 with my first purchase of 1.24 BTC at $1200 per BTC; however currently my average cost per BTC is about $605 (including transaction costs).
I knew when I was getting into BTC that the price had gone up considerably in the months preceding my first purchase. Accordingly, I only initially bought $1,500 worth of BTC which was only 5% of what I could have done, and I projected the remainder $28,500 over the next 6 months with rough dollar cost averaging.
Even though I had $30k at my disposal to get started, I would have been way too scared to plop down $30k at any $1000 + price point during that period, and maybe the smarter thing would have been to wait a month or two before getting started - but few people really seemed to have any real clue about how high the upward momentum was going to go or last, so I wanted to get some skin in the game and to get started (even though the price seemed a bit inflated at the moment at $1200 per BTC).
(edited above to clarify and add a couple of details)