Are you committing crypto crimes?
People can care about their privacy, without being criminals or have criminal activities with their funds. Privacy matters for everyone, it's different in importance with different people. You don't need to be a criminal to want privacy for your Bitcoin transaction.
In life, when you go to public locations, you don't need to be a criminal, too feel uncomfortable when someone behind you or on one side (left or right), tries to look at your phone or laptop. It's privacy care.
Safety means that you are able to protect your crypto from hackers and scammers.
If people don't publicly said they are Bitcoin investors, they have bitcoins, they will have better safety for their bitcoin fund because less people know about it, and less potential bad guys will try to do something like killing them, stealing these coins.
Physical Bitcoin attacks.Privacy means that nobody knows that you own crypto and nobody can trace the origin of your crypto. Achieving safety+privacy is great, but in most cases you shouldn't worry about your BTC being traceable on the blockchain(unless you are doing something illegal)
Privacy and safety comes together. Security, privacy and safety are in a pyramid with mutual interactions.