Yes, there are too many scams in the market right now, so it's best for novices to use Google Search and ICO ratings to circumvent them.
Beware of many, many ICO-Rating sites. Their rating can be bought and they are bought.
Also Beware of users opinions here in Bitcointalk.
Through the use of Bountycampaigns a lot of scamICOs are heavily promoted by dozends or more bitcointalk members.
They sell theiŕ soul for a few satoshis.
Good Review site:
https://icobench.comTwo of dozends of bad ICO ranking sites:
https://www.icotokennews.com/ https://icoranker.comAlso beware of Facebook and Telegram groups. With a few dollars you can manipulate opinions and receive Millions of Dollars with scamICOs.
My most important feature of a real and good ICO is:
It has to create an own decentral network and invent new technology.
Never ever invest in an ICO that creates tokens that can be only used at a centralized point or single company
Never invest in a cloud-mining-ico. Well to say it more generally: Dont invest in cloud-mining at all.
After having seen how high the share of last years failed ICOs was, I stoppedt investing in companies via ICO.
Its much better to invest in Companies via shareholding. So you got rights, not worthless tokens. Well, the risk remains....