Yes, Kepler team is thinking big, it's really a huge project but they said they plan a just as huge PR and marketing campaign.
I think what he meant is to advertise at every possible place, otherwise reaching hard cap would be near to impossible, Facebook is already banned the ads on ICO's so Google may be a better option.
Yes with google they could better place their ads, i mean its everywhere.
I was about to say they should advertise on Facebook but then I remembered that it's forbidden now. YouTube might be the next best site.
It's your own decision of course but don't blame others if you lose money because you skip to DYOR!
Although off-topic, the prime example is Bitconnect where so called experts all over the internet advertised that project and then it just completely crashed. Do your own research no matter what. I know it is painful sometimes because it requires quite some effort to build the basis for good decision making. But better be safe than sorry.
The problem with bitconnect was also that there were a lot of people all over the internet who told people NOT to invest into bitconnect because it had a ponzi sheme. Problem is, a lot of investors are maybe stupid or blended by greed and that is why the crypto market is so dangerous sometimes or better to say outsiders are seeing it like this.
Yeah I suspect they were newbies and somehow impressed by the interest rates they could collect. Maybe they heard about all those massive gains to be made in the crypto space and then even thought that sky high interest rates are nothing unusual.