Project marketing is really very large-scale and takes place in the right form. This is not just advertising, it is personal meetings with interested enthusiasts. This approach affects the popularity of the project. And the price, of course, will stabilize and there will be coin growth.
I think that the personal meeting are more affective because people can see each other, speak with each other.
In any case, they are more productive. A person is so arranged that he better perceives information when he sees the interlocutor in reality.
People more trust the projects during personal meetings then during promotion in internet.