Expected by whom? I quite often see people say; it's expected that the price will reach to x amount, but they fail to say by whom exactly the price is expected to rise.
Quite some people can't afford to buy themselves a whole Bitcoin at current prices, even though in some cases they force themselves to do so. Bitcoin is a divisible currency, where you can simply stick to buying just 0.1-0.2BTC for example. It's pointless to force yourself to buy a whole coin when you can't really miss the funds in your personal life.