Not everyone has a 6990 either, they're a lot more expensive than Jalapenos and far less effective if energy cost is an issue. Really, right now you either have to be a gamer who happened to buy AMD rather than NVIDIA or to have bought GPUs specifically for mining. You also have to be somewhere where power is cheap.
If anything, ASICs level the playing field because they're such a non-burden when it comes to power, they mean that Europeans can be more competitive and that people don't have to spend $500 on a high-end GPU that they'll never need outside of mining, and put up with unbearable heat and noise, just to be able to get a few BTC.