What marketing plans do you suggest for Monero? I also believe that Monero has the best tech but could benefit from more effective promotion
Well, I suppose for starters maybe the Monero team could recruit or steal away whoever did Shadow's website and graphic design co-ordination.
Shadow's videos and images, logo, graphics, color scheme etc all totally kicks ass, very slick, very professional and clearly had a lot of thought and effort put into it. All other anon coins...? Not so much.
Honestly, I bought the little bit of ShadowCoin that I own on Polo pretty much on a whim, totally based only on how polished their website and videos are, even before I bothered to look into who actually has the best crypto and etc. I think it was the promo link they ran on preev for a while that caught my eye at first.
OTOH, in Monero's defense it's still true that IF you're gonna short change one side or the other at first, i.e. either the technology or the marketing, it's probably better to cut corners on the marketing at first because if your tech is solid but your image sucks, you can always fix the image stuff later... but if your tech foundation is weak and image/marketing strong, eventually (probably) the "lipstick on a pig" reality will come back and bite you on the ass.
But, look... let's be honest here, really.
Biggest problem in ALL cryptocurrency is that the NAMES of all of 'em totally SUCK.
"ShadowCash" sucks. Kinda cool maybe for some people but "shadow" still too illegal for most.
"Monero" sucks. Nobody cares about esperanto. Too phony-baloney pseudo intellectual.
"MaidSafe". Srsly? Great project, great idea, great tech honestly but... really? Maid?
All names for all these coins suck. The entire field is still just too nerdy and zero design-sense.
The ONLY NAME that doesn't suck, actually, is "BITCOIN".
It's perfect: even better than BitGold would've been. Among SO many other things... Satoshi NAMED bitcoin absolutely perfectly.
Any other project with any hope to become even a small fraction of what bitcoin is, really needs to pay attention to this... but it's really hard to change your name later on down the line. Gotta choose it well at the beginning and IMHO none of 'em have really done that right...