Every new project and their website seems always good to invest the fund but we cannot blindly believe that the price movement may touch the any peak value as it's own value already hits.
As you said 2 usd might we can expect to see in the chart but not to think that we will be able to more profit like we found in waves or neo.
Shift's trend line from 2015 to present reflects much different conditions than it's currently following, both internally and externally. The present price is already fluctuating but recharging above $2 despite the btc pump to ~9.5k USD today. This growth occurred organically with only focus on development and no marketing. Anyone with an ecommerce background can tell you that growth hacking marketing activity in even a small portion increases adoption by exponential degrees compared to zero marketing whatsoever. So with the start of marketing drives the market cap would probably increase by at least double even if there weren't huge project milestones approaching. If you combine both of those factors their mutual reinforcement should easily launch Shift a lot higher than the current $2. I'm still fairly confident of $80m+ market cap by end of next month and wouldn't be too surprised if it goes a lot higher. The impact of marketing is going to be huge because it will be combined with the effect of the Phantom release.
This would by 3x from current price, where it just doubled. i am not sure about this, but would be cool. i think marketcap can be $80m in Q1 2018 ...