You are indeed right, altcoins season will be or is different this time around unlike before, this is because investors have learnt the hard truth and hard lesson thus won't make that mistake of going for some shitcoins with nothing but hype. Also, I think many new projects will soon start coming up with their usual hype but yet, this time will be different. In my own opinion, I think your friend is making a mistake and it would be best for him to stop, I also think many shitcoins will lose their value because investors will tend to go for more profitable coins, in this case pulling out their funds and buying good coins. Lastly, you are also correct about the top altcoins, they are currently the ones growing because from all indications they offer good uses cases in addition to having an active team who are serious about what they are working on.