Not much of a shocker, really. This is not a final ruling, they can appeal or adjust and file again.
I haven't read much about the details but I thought SolidX have insurance? Or was that another ETF slated for review later?
Well regardless, even though previous ETF denial did affect the price, it was only slight. The larger drops we have seen recently has more to do with the looming possibility of a fork rather than the SEC denial.
The ETF might have made bitcoin a bit more popular with the public but even without that it attracted enough interest anyway from people who are on the hunt for a profit.