It goes both ways. This is like cigarette smokers complaining that non-smokers are restricting their freedom. Or those in a small area who believe it is their right to turn on the radio, TV, while someone else is, for example reading. I prefer the scenary but my eyes read every damn billboard and road sign. Perhaps I am abnormally distractable or have a lower tolerance or a greater value to my own mind-space. I personally dislike the majority of visual advertising and am willing to sacrifice the forest for the trees. Anyway, the OPTION to disable images is a nice compromise.