1> Skycoin is not a financial instrument or a get rich quick coin
2> Skycoin is not about the money. Dont buy Skycoin for financial reasons.
3> Support Skycoin because you support the objectives of the project and want to be part of the community
4> All coins with a growing community will increase in value, but financial speculation does not create the community.
Satoshi never intended for Bitcoin to be about the price.
Also,
1. Skycoin development is being funded by the founders, not from the IPO
2. The IPO money is being used to buy Skycoin stickers. Many stickers. Great riches.
3. The IPO is a small initial distribution to the community and supporters
4. Speculators dont add anything to the project. Skycoin needs testers, developers, translators and other contributions.
For marketing, you dont want to know. We received message from fashion magazine writing story about Skycoin, Dogecoin and the Darknet. I have a feeling that the whole altcoin space is going to go insane soon.
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This is what is going on behind the scenes in the altcoin community
1. Developers are being offered 15k/month, 300 bitcoin and single digit percentage of new coins to work on altcoin projects
2. Massive number of hardware wallet companies. Every developer in space is receiving a new job offer every week
3. Many other coins are "pumping" coin with marketing campaigns, selling at peak and then causing panics and buying the coins back after the crash.
4. Powerful people in media are pushing particular coins
5. Celebrity endorsements of new coins
6. PeerCoin was bought up by trust fund babies NYC. They changed name from PPcoin to PeerCoin so it could be mainstreamed. Were paying models to walk around downtown Manhattan wearing PeerCoin tshirts. Massive professional marketing campaigns behind many of the newer coins.
7. If you start seeing Dogecoin on billboards, would not surprise me.
8. Viral video marketing campaigns for new coins ( ex.
http://www.youtube.com/watch?v=DgYafqOLHg0 )
Skycoin marketing is highly targeted at influence groups and communities who need to know about Skycoin. The objective of Skycoin marketing is to build out the community and build awareness. Skycoin is not doing broad marketing aimed at public to "pump" prices to unsustainable levels. Skycoin will
not be paying Lady Gaga to make a Skycoin music video.
Marketing tactics designed to cause bubbles and bursts are great for speculators, day trading and people organizing the pumps, but conflict with Skycoin's objective of low volatility and stable price levels. Anyone expecting the Skycoin Lady Gaga music video pump should put their money in other coins.