My Background
Fulltime freelance branding designer with 10 years experience. I've recently created a lot of crypto related logos: logo for one of ConsenSys' side projects, a branding design for one of the Ethererums cofounders' VC firm, and the mark design of an upcoming ICO, to name just a few. I never participate in (free) logo design contests but because I like Solaris I decided to make an exception.
General Thoughts on the Solaris Rebranding
The previous logo and typeface were not the best, but still iconic. I generally advise companies that are rebranding to make sure the new logo is somewhat similar to the previous one, because of customer recognition. That's why my 3 logo concepts are not a new concept from scratch, but the previous idea in a more polished execution. The gold/meteor symbolism is great because gold on earth most likely comes from meteorites from other galaxies. A bit like how cryptocurrencies are a revolutionary form of payment that feel like it came from another planet which (like gold) has to be mined.
Concept 1
Strong and simple meteorite with the letter "S". This will help the mark stand out even when used on its own. When the mark seems to be flying to the bottom left it looks like a meteorite coming towards us, granting use precious materials. When it seems to go up or to the top right, it is a metaphor for increasing in value or going to a new frontier.
Concept 2
This time the mark combines the meteorite/gold symbol with a node-like style that has a tech feel to it. It shows different nodes working together for a common goal. This line-style also gives it a real alchemy-symbol feel, like the original.
Concept 3
Here the metaphor "data" and "meteorite" are combined. The trail looks like a stream of data, representing the digital nature of Solaris.
In Closing
Looking forward to hearing what everybody thinks, feedback is always welcome. If any of these ends up being shortlisted, feel free to let me know if any tweaks in layout, color, or typography are needed. Here is a link to all 3 versions, in case the above stop working: http://files.larkef.com/TVIbrk4
Fulltime freelance branding designer with 10 years experience. I've recently created a lot of crypto related logos: logo for one of ConsenSys' side projects, a branding design for one of the Ethererums cofounders' VC firm, and the mark design of an upcoming ICO, to name just a few. I never participate in (free) logo design contests but because I like Solaris I decided to make an exception.
General Thoughts on the Solaris Rebranding
The previous logo and typeface were not the best, but still iconic. I generally advise companies that are rebranding to make sure the new logo is somewhat similar to the previous one, because of customer recognition. That's why my 3 logo concepts are not a new concept from scratch, but the previous idea in a more polished execution. The gold/meteor symbolism is great because gold on earth most likely comes from meteorites from other galaxies. A bit like how cryptocurrencies are a revolutionary form of payment that feel like it came from another planet which (like gold) has to be mined.
Concept 1
Strong and simple meteorite with the letter "S". This will help the mark stand out even when used on its own. When the mark seems to be flying to the bottom left it looks like a meteorite coming towards us, granting use precious materials. When it seems to go up or to the top right, it is a metaphor for increasing in value or going to a new frontier.
Concept 2
This time the mark combines the meteorite/gold symbol with a node-like style that has a tech feel to it. It shows different nodes working together for a common goal. This line-style also gives it a real alchemy-symbol feel, like the original.
Concept 3
Here the metaphor "data" and "meteorite" are combined. The trail looks like a stream of data, representing the digital nature of Solaris.
In Closing
Looking forward to hearing what everybody thinks, feedback is always welcome. If any of these ends up being shortlisted, feel free to let me know if any tweaks in layout, color, or typography are needed. Here is a link to all 3 versions, in case the above stop working: http://files.larkef.com/TVIbrk4
THATS ^ what im talking about! amazing
for me C1 is the best so far, congrats for the work!
, thank you
