I was VERY surprised when i saw it, since its easily few million dollars for them that they dont need to give to users, especially after double monthly bonus in august due to their birthday.
This just proves that stake is undisputed #1 right now atleast based on revenue/profits.
They can still afford to give these bonuses to users inspite of losing 40+ million, I have no doubt most other sportsbooks would shut down or try to recoup their losses by cutting back on promotions etc
That is one of the many profits people enjoy when they play with a reputable and trusted casino. If this hack had happened to a relatively new and unpopular casino, it would have been an exit door for them. Even when they do not want to exit, the pressure from the media and the users will throw them into more problems. But with stake, see how calm the environment remained and I bet you that many people that plays with Stake.com doesn't know that they were hacked. This is because there is no panic or prolonged pause of withdrawal .This is an example that building reputation is very necessary in the gambling business.
I have read somewhere about stake transactions running in billions, the 40 million lost is something that will not take Stake so long to recover because they are much rooted in the business. But then they should have ways to mitigate such occurrences in the future. In as much as it's not affecting them, hacks depict vulnerability which is not a good thing.