With the sponsorship, Stake will be known by more people in this world especially by those who like to watch football games.
Stake is a crypto casino, means that those new people who visit Stake because of the sponsorship deal may know about crypto.
I'd say it is like an indirect effect to the crypto world in general, but we cant deny that there will be good impact for crypto world because of any sponsorship deals between crypto related business and other business.
Indirect there can indeed be an effect for the crypto world in general as soccer is one of the most popular sports in the world, so Stake will get a lot of visibility.
On the other hand, sometimes I wonder how effective it really is. I was talking to some coworkers who closely follow UFC, and they never heard of Stake before...
Stake is mainly a gambling site while they also give us the opportunity to bet on sports. However, it is not a sports betting site alone and therefore many people do not know about it. It is common that many people who watch and bet on UFC may never heard of stake but with properly targeted marketing, many people will come to know about the vast betting feature which stake offers.