Think about it this way, UFC sponsorship is not something we should be profiting from, it's not something that would make me happy, but look how Stake talked about it, like it was something I should be proud about as a gambler here, which is not the case because they could buy the president of USA and make him buy stake jackets everywhere he goes and being talked about billions of people every single day and all around news channels talk about it day and night every day for 4 years, and it still wouldn't matter to me, I am not the owner or have any shares or stocks from stake so why would I care, and that's the same for UFC as well, why would I care, it's not my deal and I am not profiting from it. That April announcement will probably be something like that, great for stake but nothing for gamblers.