Well the more comoanies using crypto currencies, the more popular it becomes. If this news is also true, then it finally come true that i could exchange my crypto currency for something i can actually use or eat. That is a huge leap fron last year and the time when someone bought a slice of pizza for 10K BTC.
That's just the reality is, people, start realizing the true value of it until it's really there right in front of their eyes. Some are still skeptical of Bitcoin or any other cryptocurrency but at least there is a start. Some online stores are accepting Bitcoin, and some promotions are being done here in the country that I live in.
I think that's a good choice for them. Because Starbucks usually serves upstream customers and many of them will use bitcoin pretty much. So I think that the fact that they set the bitcoin payment strategy can attract more people and can hold more bitcoin.
Later, they said that they would not accept Bitcoins. Probably, most of the companies are not yet ready for these steps. The crypto volatility scares them as I think.
I don't know if the right term is they will hold more bitcoin because if you plan to pay something for it, they would use it, not just hold it. It would start attracting more customers and people would be curious about what bitcoin is and how will they get it.
For @biletskiy, where did they say that they are not going to accept bitcoins? In my opinion, the companies should openly accept it and start trading it. It's another opportunity to earn.