I think you're missing the point. I'm not trying to sell the idea of putting data on the blockchain. I'm saying - people (and organizations) are doing it anyway, so why not come up with a standard?
For example Microsoft recently announced they are building their new decentralized identity system on top of Bitcoin, meaning they will be putting data on the blockchain. What data? I don't know, maybe it's only hashes, but they are putting data on the blockchain. That's a fact.
So imagine we're back in the 1980s and we are a bunch of computer enthusiasts who have just discovered that you can save images to disk, but everybody is using different formats. Pretty confusing right? But not if we all agree on a standard like .bmp or .tiff.
My idea is nothing but to come up with a standard for storing files on the blockchain, so Alice can put a file on the blockchain with a certain filename, can give that filename to Bob and Bob can read the file without too much pain.
In short - I want to make it easier for users to do something they are already doing.