That would be HUGE imho, and may even happen.
SO you are KNC you have hashpower, it creates $x an hour, your customers can do math and will not buy it for more than $x an hour,
show me a business model where it makes more sense to sell it for $x minus a little to make it profitable for your customers vs. just keeping it all your self and making raw profit?
The KNCcloud is just there to appease you when Neptune comes in late, then they will go back to using it for their own profit, why are you expecting anything customer centric when their focus has clearly changed from that lonnnnng ago?