Didn't know that. But it comes as no surprise, since the more sane regulatory approach of this region serves as a true magnet for innovation. Shapeshift is also located there. It's reasonable to assume that the existing Bitcoin businesses in Zug have something to do with this new initiative.
Embracing Bitcoin at an early stage holds huge opportunities especially for smaller jurisdictions. If they succeed in attracting Bitcoin companies they will be able to reap returns from a global business or even become new financial centers. These potential benefits are even more significant considering the comparatively low cost of public administration of small regions with limited population. So the standard of living there could skyrocket.
ya.ya.yo!