There are already ATM machines in every location you can imagine.
http://www.coindesk.com/swiss-government-paving-way-bitcoin-blockchain-banks/
They are obviously building the infrastructure to attract bitcoin holders there. We saw how bank secrecy is a failure with the leaks of bank accounts from lots of people. I think those famous idiots with lots of money will learn about bitcoin and start using it to hide their money from governments, and this will push the price up big time.
Well the Swiss banks are famous for keeping the money, I hope that the swiss regulators are successful in proposing good legislation towards Bitcoin that make it tempting to use.