If people wanted to be paid in IOTA, they will in some way have to go through the Come from Beyond Russian extortion scheme, directly or indirectly. He is impersonating a central banker after all and cornered the market on day one. There is no way around that fact. We might as well call him Czar from Beyond.
The value of currency is denominated entirely by network effect. If only one person owns it, the value is zero. If only two or two hundred people own it, the value is still only slightly above zero. Given the fact that for the value to increase, it requires millions of participants to willingly submit to an extortion scheme, the whole thing becomes a joke.
You didn't define your example well enough for me to comment. When you say "users gain crypto-currency by working", you could mean almost anything, including strange proof of economic activity systems like in NEM. Whether it's a central banker power grab scheme or not probably hinges entirely on whether the coins are distributed by a single entity or the protocol itself.