And to reach the top, the idea must be more than original and offer an attractive product to attract people
In fact, you don't need something exceptionally original
All you have to do is offer margin trading, provided it is done in a reliable and consistent way. How many exchanges are offering this right now? I know about Bitfinex and Bitmex, though I couldn't come to understand how it works with the latter (read, it is likely something shady intended to take your money in a semi-legal way). And I'm not sure that freely available trading engines (like the ones mentioned here) offer this feature or it is actually usable
Right not exceptionally but I was mainly thinking about a feature that others don't have. Well like you posted and for the same reasons. Why should I use another exchange while I've already the ones I stick with. Only for something that I don't have. Me too I don't get it how it works so no use for me but if I'm correct Kraken also has it
It is like the law of diminishing returns
If you are looking for something really unique, the fact that it hasn't been implemented yet pretty much proves that your effort may not be worth the while (and money) put into it. Okay, you add some fancy feature (like currency swaps or whatever) and how many people are actually going to use it? In other words, you would get better returns for a buck invested if you just make everything better and smoother - user experience and things like this (e.g. faster withdrawals and deposits, more complete and elaborate api, etc). As I'm inclined to think, that's where improvements should be made if you want to beat the competition
I currently think that these are investments with long-term returns. You mention the swap, I agree at the moment but in 5 years?
In the short term, as improving the user experience yes I fully agree. Then they may have also other priorities such as security or compliance, and also their partnership, with banks or others. idk. In general, this is where the weaknesses are regarding exchanges.
At the same time at the UX level, what more is needed to add? I am not an extensive user, but for example:
*the withdrawals/deposits: you mean fiats or cryptos? Both are independent of the company. And if your withdrawal hits your bank account in 24 hours, isn't that enough?
High TXs fees for cryptos: to not get people (newbies) starting to say 'I don't get my payment from XXXX company' and all the useless support tickets opened.
High TXs fees for fiat: I'm not used but in my case, it costs me 0.09€ per bank transfer and hits my bank within 24h and often the same day.
*APIs I have no idea and no use so can't comment