One of the biggest problems in the industry is that there is zero liability and no obligation for influencers to do due diligence on the products and services they advertise. As long as they publicly state that its advertisement, that they produce content for a product or service in exchange for a payment, they are good to go. Of course it can't be anything that is illegal per se, but advertising casinos has become a huge thing. I have read an article a while ago about the amounts of money that companies like Stake.com pay to influencers for pushing their brand. It is inconceivable. For just a few posts or repeatedly mentioning the gambling websites, six figures is the absolute minimum. But if they decide to take the advertisement on a Twitch stream (although this is prohibited in some places), you immediately talk about millions of dollars when the follower count is a million or more. But how immoral is that? Many of them built their follower count due to talking as if they had values, were a person that is worth following and bla bla. But when the right offer comes, many of them pull the mask off their face themselves.
The problem with casino influencers is the ambiguity in their how the sponsorships work. They'll purport to the viewer that there's a sponsorship involved and the bankroll they play with are provided by the casino, and the losses aren't actually realized even if they torch their bankroll. Some portion of crypto "influencers" are just shills that won't even disclose their financial conflict of interest. Not even the sponsored casino content producers will do this. The other division of this space are the moronic celebrities that know nothing about crypto but will gladly take a check from random crypto enterprises and will become their cheerleaders. How can we forget the FTX "influencers" who seemingly had nothing to say when it collapsed?
Right, the sponsored gambling on a stream makes it even worse. Nobody even knows whether that session of a streamer is rigged anyway right when he is on stream. You can do a lot of things with software in the background. It really is a mess and I can tell you that young people fall for it. These streams are running up and down on Twitch and then get uploaded to Youtube. Little boys and girls see that stuff. I got already asked from a little boy from my family whether that is a great way to earn money, not joking! Only 10 years of age and he told me that this one Youtube
always makes money... It's the plague.
The FTX influencers yes, and some of them are getting sued now I believe. Not sure if I am confusing it but there is a class action going on I beliebe for a billion USD, but it probably won't be successful as has already been stated because the influencers aren't to blame as they are not a part of the company, but only a contractor and hence can't due the due diligence that some people now accuse them of having neglected.
Or the good old John McAfee, even he shilled ICO white paper coins. It's easy business. But honestly when Kim Kardashian starts shilling a coin, everyone buying it must be suffering from zero brain waves.