Well unfortunately, those people have limited choices. By this time, those that probably got in because of hype had already sold their btcs and those remaining are set for the long haul. Disappointing of course, but you have to look way ahead if you don't want to lose.
Well the choices are not limited if one knows how to avail them. There are many people who are just holding the bitcoins as they bought them at a very high prices like 15K or above. They are waiting for another bull rally where they can also sell in profit but this wait is getting too long. A better approach maybe to invest these bitcoins in trading and make double/ triple before we see a big run.